According to foreign reports data, in 2003 about 90 billion U.S. dollars world packaging market, the annual growth rate of between 6% and 10%.Global packaging market, all kinds of packaging and printing methods, Flexography 41% 37% Offset Printing, Digital Printing 10%Gravure printing accounted for 896 other printing 4%.As we all know, in addition to printing labels Flexography, Gravure, GELATINE, Offset and Screen Printing, there are thermal transfer printing, inkjet printing,Digital Printing.In recent years, with digital printing technology,Digital Label Printing Presses Printing labels has become the new choicedigital printing technology in the label printing industry has been more and more applications.Fuji Xerox, HP Indigo, Chidyausiku.several major vendors Heidelberg monochrome digital printer sales in China has more than 460 TaiwanTaiwan has more than 170 color digital printing press, but really for printing labels yet.Europe and the United States and other countries in the 20th century began to rise late 1990s digital label printer printed the same.
             
     Who needs digital printing labels
                         
      Printing fewer and shorter turn demand, the current marketing methods have become increasingly diversified market demand characteristics.Due to increasingly fierce market competition, many everyday consumer goods, food and medicine manufacturers to introduce new product cycle is becoming shorter and shorter.The increasingly frequent replacement product packaging.Label Printing hope that these suppliers can in the shortest possible time, with the fastest speed printing a limited number of new designThe new label.
                        
    Some very large companies focus on corporate image, often engaging in promotional activities, or in some special day for a little while.These activities trial distributed goods, a small number of gifts, the product packaging or printed labels are rare.but exquisite quality printing on demand.Clearly, the traditional method of lithographic printing labels a long life cycle and high costs, it is difficult to meet the needs of these customers.No digital printing plate, one Indian, the printing quality advantages precisely to meet this demand.Therefore, the introduction of new products to test the market or changed to a new design label or packaging design,Digital printing can help producers to reduce cost, speed up new ideas and new products to the markets of speed.
                             
     Digital Printing bring new opportunities
                             
     Currently,Color printing labels used by foreign clients are mainly HPIndigo and Xeikon digital printing products.
                         
     Intense competition in the food industry, digital printing can be rapid, short version of live pieces of economic production and demand.NSD activities for each different quantity and content of the print labels or packaging, new markets for their products in order to predict demandThe volume of large print runs.
                         
     Bopack XeikonDCP/32S printing company in Belgium.Kromekote Adhesive materialsDelacre biscuit business in 10 minutes to print 200 labels.Bopack company previously Flexography, printing, printing labels Letterset Now, a short version of digital color printing presses printing labelsprovide a new opportunity for the company, bringing in more and more business.
                         
     Italy Venturinni company found that,Wine producers often limited to the introduction of some special anniversary gift or sale of wine.Each time a small quantity of such demand, more than 1,000 wine superscript, but for a very high quality printing.Many wine producers such demand, a huge market demand.Venturinni companies to seize the opportunity to purchase the Xeikon DCP/32D.Xeikon DCP/50D.Italian wine producers to provide the first digital label printing services.Today, the wine packaging printing Venturinnl has displayed in the museum for Christmas gifts.A variety of activities hotel opening ceremony of discretion or gift packaging.They printed labels or packaging reflects the individual needs of clients, customers deeply loved.
                             
     Netherlands Altrif label Label printing is one of the larger European,average weekly printing 250 different wood pieces, P & G, Nestle and other large companies are their clients.The past, mainly KoPack Altrif LabeI Printmaking label printer label printing various long version.Noting the market short version of labeling more and more organized small-scale producers to promote new products or NSD activities are increasingly frequent.Alqtrif customer needs first to ask what kind of labelAccording to customer requirements dictate the use of the traditional printing or digital printing.Ever since HP lndigo Press ws4000 digital printing presses.every day they can discover new opportunities, especially small bakery, jewelerIndividual small restaurants to demand more high value-added labels, personalized labels promising prospects.
                        
     It is not difficult to see from the above case, the application of digital printing technology, and the business scope has been expanded customer base.Digital printing not only means a much shorter time to prepare a mechanism, faster printing speedThe printer also mean higher utilization, higher print quality and lower production costs.Someone has calculated that each label printed digital living conditions preparation costs only 150 euros.Moreover, the traditional process required 250-500 euros.We learn from the successful experience of foreign customers, fierce competition in the digital printing market.At the same field with a commercial printing competition, as another way to market digital printing, packaging,we may be able to look to a new horizon